CREATIVE DIRECTOR/ WRITER
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TOMS: Cambodia

TOMS asked me to travel with them to Cambodia as Creative Director of their Spring campaign, working with their in-house creative team. Along with developing the cornerstone of their marketing efforts - the editorial catalog - as a vehicle to tell their brand story, I also worked with upper management to develop and implement an overarching strategy for all of the Spring marketing, from signage to videos to in-store display to social to events and PR.